Avis Website Redesign
After a brand refresh Avis was in need of a new website design. The new brand was fully fleshed out across visual elements (typography, photography, color pallete, copy voice/tone, etc.) but those elements had not yet been translated into a digitally savvy format. With the guidelines clearly set we worked to present ideas that not only aligned with the new brand but elevated the brand look and feel. The comps below represent only a portion of the work I produced for this project and an even smaller slice of a rather larger body of work the produced by the team i worked with.
A Better Story. A Better Experience.
We presented a range of solutions from basic reskinning to blue sky redesigns that more completely aligned with the new brand guidelines. The client was very strategic in their approach and was very open to an extensive MVT program.